Design Principles : Task 1
10.02.25 - 17.02.25 (Week 2 - Week 3) Meerabella Charles
Design Principles
Task 1: Exploration
INSTRUCTIONS
Point – The most basic design element, serving as the starting mark. When moved in space, it can generate various two-dimensional and three-dimensional shapes.
Line – Defines direction, outlines shapes, creates texture, and conveys movement. It can be used to suggest motion, separate spaces, and form visual patterns.
Shape (2D space) – Created when a line encloses an area or there is a distinct change in color, texture, or value. Shapes can be geometric (precise and structured) or organic (free-flowing and natural).
Form (3D space) – Adds depth and volume, giving objects a three-dimensional presence. In two-dimensional works, form must be suggested through shading, perspective, and highlights.
Texture – The feel of a surface, either physically tangible (actual texture) or visually represented (implied texture) in artwork and design.
Space – The area in which visual elements exist. In two-dimensional art, it refers to height and width, while in three-dimensional space, it involves depth, volume, and the way objects interact with one another.
Color – A result of light interacting with objects and being perceived by the human eye.
- Hue: The specific colors found in the spectrum.
- Value: The lightness or darkness of a color (tints, tones, and shades).
- Saturation/Chroma: The intensity or purity of a color.
- Color Schemes: Combinations of colors that create visual harmony and impact.
Principles of Design
Contrast – The arrangement of opposing elements to create visual interest and emphasize differences, making key aspects stand out.
Balance – The distribution of visual weight across a design.
- Symmetrical Balance: Even distribution on both sides of an axis for stability and order.
- Asymmetrical Balance: Unequal yet intentionally arranged elements to create visual interest.
Repetition – The recurrence of design elements to form patterns and rhythm, providing cohesion while avoiding redundancy through variation.
Movement – The way a design guides the viewer’s eye through its composition, achieved through lines, shapes, and directional cues.
Hierarchy – Organizing elements in a way that directs attention to the most important information first, helping viewers navigate through content.
Alignment – Structuring elements so they are visually connected through common edges, rows, columns, or a shared central axis for a polished look.
Harmony – Ensuring all components of a design complement each other in terms of theme, mood, and aesthetic, balancing unity with variation to maintain interest.
Unity – The repetition of colors, materials, or shapes to create a cohesive design where all elements work together seamlessly.
WEEK 2 : 2.2 Exploration
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Unity and Harmony in design refer to how different elements within a composition work together to create a cohesive and visually appealing whole.
Unity ensures that all parts of a design relate to each other, giving the piece a sense of completeness. This is achieved by maintaining consistency in elements such as color, shape, and style. A unified design avoids visual clutter and makes the message clearer.
Harmony is about combining similar or complementary elements to create a pleasing composition. It ensures that nothing looks out of place while still allowing for variety. Harmony can be achieved through color schemes, repeated patterns, and balanced compositions.
By incorporating shapes commonly associated with general signage, the design subconsciously directs viewers to perceive it as an important symbol. Despite this, the work redefines its meaning by embedding a customized symbolism tailored to the storytelling. The composition strategically utilizes well-arranged shapes, effectively filling the positive space to enhance visual impact and reinforce the intended message.
Chosen design
The "Oppenheimer" poster effectively utilizes design elements and principles to create a visually striking and thematically rich composition. The limited color palette of black, white, and red establishes a strong contrast, with red symbolizing danger, destruction, or the atomic bomb. The bold red circle behind Oppenheimer serves as a focal point, drawing attention to his face while also resembling an explosion or rising sun. The use of line is evident in the dripping effect at the bottom of his figure, which conveys a sense of decay and destruction. Shape plays a crucial role, with the circular background adding depth and emphasis, while rectangular text blocks provide structure. Contrast between the dark silhouette and the light background ensures clarity, and the red typography highlights key information.
The poster also follows important design principles, such as emphasis, achieved through the central placement of Oppenheimer’s figure and the bold use of red. Balance is maintained through symmetry and structured text placement, while movement is created by the dripping effect that guides the eye downward. The overall unity of the composition is strengthened by the seamless integration of colors, typography, and imagery, reinforcing the theme of destruction and historical significance. Proportion is carefully managed, with Oppenheimer's figure dominating the space while the text elements remain unobtrusive yet impactful. These thoughtful design choices make the poster not only visually compelling but also deeply symbolic of the film's themes.
WEEK 1: All good just need to add more graphics on elements and design
WEEK 2 : Work on week 2 task more, finalize the chosen design and will work on task 2 next week!
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