TYPOGRAPHY - TASK 3 : TYPE DESIGN AND COMMUNICATION
4 / 11 / 2024 - 18 / 12 / 2024 ( Week 9 - Week 13 )
Meerabella Charles (0369295)
Typography / Bachelor of Design ( Honours ) in Creative Media
Task 3
Table of Contents :
- Lectures
- Instructions
- Process Work ( Research, Ideation, Final Outcome )
- Feedback
- Reflection
- Further reading
Lectures :
Week 9:
We were introduced to a new project focused on creating a typographic
alphabet. Using graph paper, we explored and experimented with three
distinct marker 3.0mm and above
Week 10:
Progressing further, we refined our sketches and received approval to move into the digitization phase. We used a specific template to align key elements such as the baseline, x-height, cap height, ascender, and descender.
Week 11:
The digitisation process began, carefully
translating our designs into digital form while adhering to the provided
baseline specifications.
Week 12:
Final adjustments were made to perfect the
letters before exporting them into Fontlab, where we created a fully
functional typeface.
Instructions :
Research & Ideation :
Fonts inspiration from pinterest:
I wanted to create something luxurious and refined charm, blending classical elegance with contemporary flair. To evoke a sense of sophistication, perfect for branding, editorial designs, or high-end creative projects. To convey opulence and storytelling with a bold yet graceful presence.
Letter Dissection
Mr. Max taught us how to study a letter by dissecting them in illustration, hence I used 3 different fonts to study 3 alphabets.
Letter Y from BODONI STD BOOK
Letter A
Sketching-
Some sketches i did using 3 different pens- which was 3.0mm above.
Chosen font:
Inspired by ITC GARAMOND STD
My guides:
Digitalisation
Before adding # , . , ,
Final letters in fontlab
FONTLAB PROCESSES:
kerning and leading process
FINAL COMPILATION
POSTER DESIGN (JPEG AND PDF)
REFLECTION
Experience:
At the beginning, I struggled to create something truly original, especially since there are so many existing fonts out there. However, after immersing myself in research and seeking inspiration from various sources, I began to build confidence. I came to realize that creating a unique typeface is more about the journey of trial and error than trying to reinvent the wheel. Embracing my own handwriting style allowed me to develop something distinct that couldn't be duplicated. Despite facing challenges while digitizing the font consistently, guidance from Mr. Max helped me improve my technique over time.
Observation:
As I worked through the design, I found that the more I simplified my letterforms and reduced the number of unnecessary nodes, the cleaner and more polished the font became. This taught me how important it is to focus on precision and efficiency, rather than over-complicating things.
Findings:
Over-complication: Using too many nodes created unnecessary complexity in my designs and made them harder to refine.
Simplicity in Design: Reducing the number of nodes and focusing on smooth curves and clean lines allowed the typeface to look more refined.
Efficiency in Vector Work: The lesson of "less is more" helped me streamline my workflow and led to better results, both in terms of the design process and the final product.
FUTHER READING
Thinking with Type by Ellen Lupton
This book
On Web Typography by Jason Santa Maria
I learnt many knowledgable stuff from this book like
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